Studies and Reports

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  Yes, layoffs are bad for your brand

Vardit Landsman; Stefan Stremersch While many companies are considering or already implementing mass layoffs as a result of the current global economic crisis, research finds the negative impact on a brand can be serious. Time to check in with the marketing department. Read article

  Principles or practical rules?

Alfredo Pastor A balanced budget: is it a moral obligation or a rule of thumb? To what extent should it steer an economic recovery during the pandemic caused by COVID-19? Read article

  Globalization, diversification and COVID-19

Manuel Mueller-Frank Our economic and financial systems are not built to deal with correlation. That was a problem for the 2008-09 financial crisis, but it's even more of a problem with COVID-19. How might we plan better this time around? Read article

  5 steps to measure the social impact of your company

Philip Muller; Joan Fontrodona Measuring the social impact of your company is crucial to determine if your initiatives are contributing to positive change in society. This notebook from IESE's CaixaBank Chair of Corporate Social Responsibility breaks down the keys to carrying out a good analysis. Read article

  Emergency plan to counter the youth unemployment crisis

Maria Luisa Blazquez; Roger Masclans; Jordi Canals Some 83% of large companies in Spain have trouble filling their local job vacancies because they aren't finding the required competencies in candidates. That's according to a new report by María Luisa Blázquez, Roger Masclans and Jordi Canals. Read article

  Corporate venturing ecosystems: Boosting your capability and efficiency

Josemaria Siota; Mª Julia Prats What do companies such as Disney, Samsung and Formula 1 have in mind when choosing between engaging directly with a startup or through an intermediary? How can the right intercessor be chosen? This study sheds some light, while debunking frequent myths. Read article

  Resilience, a key concept for the world's smartest cities

Pascual Berrone; Joan Enric Ricart London once again tops IESE's annual ranking of the smartest cities in the world. As COVID-19 forces a rethink of urban strategies everywhere, resilience emerges as tomorrow's leading concern. Read article

  The secrets to a successful digital transformation

Javier Zamora; Joan Enric Ricart; Toni Guerra Cortada; José Luis Pérez Tejada What are the common factors found in companies whose digital strategies end up exceeding expectations? A study by Javier Zamora and Joan Enric Ricart uncovers eight answers that could help companies compete in the post-COVID-19 world. Read article

  COVID-19 crisis to alter banks' business models

E. Carletti; Stijn Claessens; Antonio Fatás; Xavier Vives Looking ahead, the banking sector is likely to need a deep restructuring, according to Xavier Vives and coauthors of The Bank Business Model in the Post-COVID-19 World, the second report in the IESE-CEPR series on the future of banking. Read article

  Big data to help predict social exclusion

Victor Martínez de Albéniz; Cynthia Echave Martínez Just as businesses can use big data to anticipate consumer behavior and optimize profits, social enterprises and governments can use it to predict social vulnerability and fight poverty. But the disruptive impact of COVID-19 may require retraining the models. Read article
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