IESE Insight - Articles and Opinion

2021 outlook: a K-shaped recovery, strong euro, cheap credit and five more things to watch

2021 promises to be a year of recovery, although its pace is linked to the agility of vaccinations. In a predicted "K recovery," analyze how the pandemic has affected your sector and how Brexit continues to alter your global value chain, advises IESE professor Nuria Mas.

Which economies will grow again in 2021?

Javier Díaz Giménez China is first to recover from the pandemic and will close out 2020 with 1.8% growth. What other economies will join China and grow in 2021? Which ones will have to wait for 2022 or even beyond?

Mix novelty and familiarity to move from niche to mainstream

Diego Zunino; Stine Grodal; Fernando F. Suárez Help your new product to "cross the chasm" and reach the "zone of adoption" with these practical tips.

Rethinking supply chains after COVID-19

Weiming Zhu; Weiyin Yang The pandemic has exposed weaknesses in our global supply-chain system. Inspired by Donella H. Meadows' classic work on system thinking, we proffer three keys to rebuild more sustainable businesses after the crisis.

Bankable advice: 6 timeless money tips for volatile times like now

IESE Insight What to do with your savings, especially in a market marked by pandemic volatility? IESE's Javier Estrada goes back to the basics of sound financial planning, along with a few books and other resources that may help.

Head above water: how Paralympic swimmer Teresa Perales turns trials into triumphs

Within five years of losing the use of her legs at age 19, Teresa Perales was competing in the Paralympics, winning 26 medals over the course of her swimming career. Here she shares her secrets for staying afloat, even during a pandemic.

Why we need limitless learning when the world knows no limits

IESE Insight The pandemic has changed the way we do business but also the way we learn. Today's managers need to keep developing and growing, especially in this new environment. What are the capabilities we need now?

Do we need corporate purpose to improve corporate governance?

Jordi Canals In recent years, the debate over purpose has reemerged and gained traction. Is a clear sense of purpose what's needed to make companies more effective and socially responsible? Here are three discussions that may lead us closer to the answer.

Economic perspectives on the end of the pandemic

Javier Díaz Giménez, Núria Mas, Alfredo Pastor With the end of the pandemic on the horizon, hopes are also rising for an end to the economic hardships of the past year. Different regions will bounce back in different ways, but for Europe, the Next Generation EU funds could signal a sustainable way forward.

Having a clear purpose drives performance

IESE Insight A corporate purpose beyond profit maximization is associated with better firm performance under certain conditions, according to recent research by Wharton professor Claudine Gartenberg.