Technical Notes

Information Technologies

5 Keys to Business in the Digital Age

Valor Sabatier, Josep Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whether they present a threat or opportunity for your company. Read article
Leadership and People Management

6 Strategies to Get the Most out of Feedback

Elghanayan, Ruben; Gallego, Sheila; Ribera, Alberto As much as we might try to accept our annual performance review rationally, it's hard to deny the emotional component. Here are strategies to help you handle criticism constructively. Read article
Decision Analysis

Winning Strategies for Team Negotiations

Mehta, Kandarp; Stein, Guido Negotiating as a team has definite advantages over going solo, but it also presents major challenges along the way. Preparation is key. Certain strategies can help you meet team challenges and negotiate better. Read article
Marketing

Inbound Marketing: How to Make Your Clients Come to You

Capizzani, Mario; Valdés, Pau Web 2.0 has changed how we look for, compare and acquire products and services. Building on this change in behavior, a new form of marketing works to attract customers organically instead of trying to "push" people into purchases. IESE's Mario Capizzani breaks it down. Read article
Decision Analysis

20 Tips for Making Intuitive Decisions

García-Castro, Roberto; García-Méndez, Isabel Although we live in the age of big data, most strategic decisions are still guided by intuition. To improve our gut decisions, it's wise to work on the inputs that tacitly inform them. Here are 20 tips to guide the intuition process. Read article

Latest IESE documents

Giving Feedback Elghanayan, Ruben; Gallego, Sheila; Ribera, Alberto
Basic Economic Models for the Digital Economy Valor Sabatier, Josep
Modern Portfolio Theory: Essential Concepts and Messages Estrada, Javier