Studies and Reports

Marketing

The mistake of allocating more resources to your best customers

Valentí, Albert; Srinivasan, Shuba; Yildirim, Gokhan; Pauwels, Koen Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, according to a new study led by Albert Valenti. Read article
Economics

The United States, China and Germany, the most appetizing markets

Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando Three countries as distinct and distant as the United States, China and Germany once again top the annual ranking of the most attractive markets for food and beverage exports, according to a report by Adrian Caldart and Júlia Gifra. Read article
Corporate Governance

Spain lags behind Europe in terms of women on boards

Atrevia; IESE There were a few more female directors on the boards of Spanish companies last year, but women's representation continues to fall short of European averages and 2020 objectives. Read article
Economics

Are competiveness and inclusion compatible?

Schwab, Klaus; World Economic Forum The World Economic Forum's ranking of the world's most competitive economies is now complemented by the Inclusive Development Index. Which countries score better on one and worse on the other? Read article
Innovation and Change

Corporate venturing: give your CIO the gift of a full night's sleep

Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair We know corporate venturing is important, but applying it is the hard part. Many chief innovation officers suffer sleepless nights. Here are some solutions and good practices from Adidas, Intel and others who have gone before. Read article

Latest IESE documents

Vademecum on Food and Beverage Markets Caldart, Adrian; Gifra, Júlia; Pasamón, Fernando
Open Innovation: Corporate-venturing success cases tackling the most common challenges Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair
Open Innovation: Balancing the autonomy and the impact of your corporate venturing unit Prats, Mª Julia; Siota, Josemaria; Martinez-Monche, Isabel; Martínez, Yair